With her authorization, I was provided an outstanding possibility to overlook and examine the traffic produced from these types of websites. Read on to discover the pro’s and con’s of social media site traffic, and how it could be made use of in your own website or online marketing efforts.
It needs to be stated that any sort of internet traffic, ought to not be considered ineffective. The function of this post, is to take a much closer look at the traffic created from social bookmarking, from the perspective of web marketing.
Unless you’ve been living under a rock for the previous 2 years, you ‘d see a very big pattern online– social bookmark and media sites have ended up being “all that” on the web. Slashdot, Stumbleupon, Digg; any of these popular websites sound familiar?
This is where a lot of social bookmark traffic will stem from. Websites such as these are profoundly popular, and circulation traffic that the average site owner can just ever envision having. Thats a lot of traffic, isn’t it?
All this traffic and hype must be a great thing? The question more at point is, what are the real pro’s and con’s of getting your website noted on the front page of sites like Stumbleupon or Digg?
As a site owner myself, I wanted responses, and I wanted them rapidly. In addition, I questioned if using these sites could benefit me; i.e, could they help me create more earnings online?
Recently, my good friends listing on Digg enabled me to have a upclose look at these websites, and the effects they brought to a website owner. This was an opportunity for a first-hand, upclose research study; I was not about to pass this up.
However, this didn’t take place by possibility. Kate took the action of positioning the complimentary “Addthis.com” bookmark to all her pages. You can also do this quite easily. Using this basic bookmark “button”, you can begin to bring in these sites. However, be alerted; a website included on the front page of social networks websites can almost quickly create 100,000’s of visitors to your website; this in essence suffices traffic that it may overload your server. Bad!
Be cautious; active promotion to these social bookmark websites need to just be taken upon if your servers or web hosting business can withstand the sudden increase of traffic.
With Kate’s approval, I utilised Google Analytics and began to analyze these kinds of visitors and social bookmark traffic created. Surprisingly enough, some extremely important elements were realised. Most of this traffic will:
– Simply recuperate.
– Very few visitors will remain on your site; even for a short period of time.
– Very couple of visitors will actually go into the depths of your site.
– If you have a newsletter or comparable, you’ll notice that few sign-up for these.
– If you use any kind of marketing follow-ups, etc, few will get in.
( In saying this, an unidentified variable is the content of your site. Is it well composed? Does it carry out well? Is it helpful or attractive to the visitor?).
Traffic from these websites does position a typical problem, nevertheless; its temporary traffic, to say the least. The mass quantity of traffic produced will usually just last a few days at a lot of, that is, till your listing or bookmark is gotten rid of from the front page. Most of these visitors will hardly ever stay on your site for long, and the bulk leave within seconds. In saying that, you might have a few sign-up’s to your newsletter or Ezine, or visitors that explore your site. Keep in mind, this number will not be extremely high.
Social network website traffic can be compared to clients in the drive-thru areas of junk food dining establishments; they reoccur as quick as they came. The visitors will basically view your material, and prior to you understand it, have currently left, surfing back to the main site to endeavor onto the next item or listing. Social bookmark traffic will constantly behave differently, to a large degree, when compared to natural online search engine traffic, or your newsletter traffic, for example. Really differently.
Visitors from Kate’s article posts will normally add up to 50 to a 100 new sign-ups a day; much various when compared to social bookmark traffic. In addition, readers and visitors to her articles are in fact thinking about her content, and therefore have actually been previously exposed to similiar material upon reaching her site. In this case, there was no contrast.
The option of traffic will constantly lay in the visitors created from online search engine, atleast when comparing to the traffic from social bookmarking websites. A concern still stays, however– is social bookmark traffic actually all that worthless?
As previously pointed out, you require to keep in mind that no traffic ought to be considered ineffective. Any kind of visitor to your site must be counted as a good idea. Any site owner must understand that getting traffic and visitors to your website is a must; otherwise its video game over.
When somebody look for a particular term in an online search engine, and they wind up at your site, this implies that your visitor is there since you have exactly what they’re trying to find. This kind of traffic is vital to your site. Visitors like these are considered to be “targeted traffic”; that is, they’re most likely to read your pitch-page, overlook your details, sign-up to a newsletter, or even buy an item. Additionally, they may also end up being repeat visitors. Traffic like this is perfect. These are the kinds of visitors you truly want.
However, its not all bad news. Social network or bookmark sites do have an intense side.
How would you like the possibility of your website getting direct exposure to countless people? Sounds good, doesn’t it? Although you may not get sales, for instance, this traffic can assist in getting your sites call out there; branding it, developing a buzz.
If your website interest a more mass market, then you are a lot more in luck. Social bookmark traffic in this case can be an outstanding source of traffic and visitors.
Social websites such as these also have another included benefit; acquiring a link on high PR7 and PR8 websites, with high traffic flow, can’t injure your search engine rankings. Much of this traffic will likewise be using the Firefox web internet browser, which is embedded with the Alexa toolbar– what does this do for you?
Something worth mentioning, is that the traffic created from Stumbleupon was much different. Longer stay periods were the common thing in this traffic, that is, this traffic behaved more like natural traffic. This could perhaps be credited to the fact that Stumbleupon is a greater quality website, and this was reflected from the greater quality of the visitors stemming from there. This likewise made me pertain to the realisation that not all social media/bookmark traffic can be determined with the very same stick. This experience likewise pointed me out to something essential; the material included on Kate’s site is geared to targeted visitors from online search engine and articles, and is typically not fit to the mainstream net-surfer.
A concept to better make the most of this kind of traffic, is to tailor your site and its material to more mainstream internet users. Whether this enables you to achieve a greater level of success, is largely dependant on exactly what you offer and how it is offered. Another unknown variable, sadly.
In the future, I wish to acquire the opportunity to additional study social bookmark traffic, and its long-term effects on sites. In specific, the result it would have on keyword rankings and link appeal rankings in search engines; just then can I pertain to any kind of real judgements. However, for now, my mind is being kept open, and the concept is being gambled regarding whether social media and bookmark traffic is in fact worth the time or the effort. Is the time removed from your usual day-to-day marketing efforts worth it?
Guess there is only one method to find out, actually.
Be alerted; a site featured on the front page of social media sites can practically instantly create 100,000’s of visitors to your website; this in essence is sufficient traffic that it might overload your server. Traffic from these sites does posture a really typical issue, nevertheless; its short-term traffic, to state the least. Social bookmark traffic will always behave differently, to a large level, when compared to organic search engine traffic, or your newsletter traffic. Social websites such as these also have another added bonus; acquiring a link on high PR7 and PR8 sites, with high traffic circulation, cannot injure your search engine rankings. Longer stay periods were the common thing in this traffic, that is, this traffic acted more like natural traffic.