SOCIAL BOOKMARKING – THE ULTIMATE VIRAL MARKETING

Social Bookmarking could be one of the very best things that ever occurred to sites and blogs.

Basically Social Bookmarketing websites enable users to develop a set of content bookmarks. These bookmarks are arranged by tags, which are (typically) arbitrary words or phrases the user can designate to content. This gives the user a way to classify, rank and organize content utilizing tags. The most popular Social Bookmarking Site is del.ici.ous, which has countless users.

Social Bookmarking websites have an intrinsic benefit over online search engine and other bots– individuals select what to bookmark instead of counting on a program to categorize and qualify content. There is an implied quality in something that somebody has actually put in the time to pick.

Social Bookmarkers read other people’s bookmarks and add them to their own if they like them. There are also RSS feeds so individuals can see exactly what others are tagging, which I think is really cool, and a textbook example of viral marketing.

About 4% of my referrers this month are del.icio.us related, consisting of.8% off the web page, meaning that people click on my link when they see it pop up in their RSS feed. I get a goodly quantity of traffic from technorati as well, however I would call that site a service bookmarking site, so I’m not going to mention it here.

There is a fantastic WordPress plugin called Sociable that allows direct tagging for lots of Social Bookmarking sites. If you do not have it as part of your blog you ought to get it and install it today.

So … what can YOU do to obtain the social bookmarking infection ramped up? I see two fundamental considerations:

Compose good material. Darren Rouse had an interesting observation about del.icio.us products that make it to the top of the website.

Give people the tools to bookmark easily. If you have a blog, usage Sociable. If you have a website, there are plenty of interesting tools that will assist you make it easy for your visitors to bookmark your material.

There are Social Bookmarking sites popping up all over the place. Here are the Top 10. Where did I discover them? In someone’s bookmark list on Listable, obviously.

Del.icio.us
Listible
Digg
StumbleUpon
BlinkList
Spurl
Magnolia
Furl
BlogMarks
Reddit

Basically Social Bookmarketing websites permit users to produce a set of content bookmarks. The most popular Social Bookmarking Site is del.ici.ous, which has millions of users.

There is a great WordPress plugin called Sociable that allows direct tagging for heaps of Social Bookmarking websites. If you have a website, there are plenty of interesting tools that will assist you make it easy for your visitors to bookmark your content. There are Social Bookmarking sites popping up all over the place.